In 2015, Sunland purchased a development site at Macpherson Street Warriewood with a vision of creating a vibrant townhouse community for young families and downsizers within the broader Northern Beaches community.
The site was sensitive to both the natural environment and to concerns of local residents about the site being over developed. As such we sought proposals from agents to provide a full suite of project marketing services seeking an organisation that was capable of understanding our vision for the site, knew the local community and could work with our team to deliver a truly unique project accepted by the local community. Following a careful review and discussions we choose to engaged Upstate previously Raine & Horne to partner with.
Key to the success of the project was Upstate’s understanding and knowledge of the local market. The team facilitate workshops, advised on finishes, product mix and added value throughout the lead up to launch to help maximize the return whilst delivering a project the community wanted.
Being Sunland’s first development on the Northern Beaches the Upstate team and office with its network across the northern beaches helped establish our brand Sunland in the local market. This was done by the office speaking with members of the community sharing our vision. The efforted rewarded with the 79 townhomes selling out in two one day sales events without the use of real estate portals such as domain or realestate.com. Good old fashioned word of mouth.
Post sales Upstate also excelled. Our clients were treated with the utmost respect and care. The team ensured the purchasers were kept up to date with the construction activities, assisted clients in dealing with brokers, banks, insurers, removalists etc. to make the settlement process seamless.
It is without hesitation that I recommend Peter, Lachlan and the Upstate team to any organisation to partner with to provide project marketing services that deliver vibrant communities and successful developments.
During the marketing campaign of our eight shops and offices, we found Mr West to be a pro-active, honest, trustworthy, responsible and capable real estate agent. We were particularly impressed with his commitment and perseverance during a very difficult period in the property leasing and sales market and have no hesitation in recommending him as a respected and reliable professional.
I’ve worked with Vincent on multiple property purchases and leasing transactions over the past decade. Vincent is easily my agent of choice on the Northern Beaches. His genuine no bullshit and partnering approach is always valued and he puts in the effort that others don’t to achieve the best result for both of us.
We decided to appoint Lachlan and his team as our marketing agent to promote our project, “Kahana”, located in Freshwater Village. The process has been an absolute stand-out with 80% of the development sold out at our initial release. In the weeks following, with no additional marketing, Upstate secured two further sales – one of which achieved the highest sale price within the complex. We have been more than satisfied with their effort to date, and we have no hesitation in recommending Lachlan and the entire team at Upstate.
Landmark Group Australia engaged upstate to handle the project marketing of our 70 million dollar mixed use development on the northern beaches, from the initial engagement the team have delivered on every aspect especially in the digital marketing space and sales direct from there database. We all made the decision to launch the project mid COVID and the team achieved the targets and gave confidence. We have further projects of much larger scale and will have no hesitation of using Peter Mosedale and the team at Upstate to partner with on the sales of these projects in the future.
I have known Peter Mosedale, a real estate professional of Upstate, for nine years. During this time, Peter has successfully assisted our group with effective sales and marketing campaigns on six projects within the Northern Beaches. Additionally, Peter’s services involve sourcing development sites within the Sydney metropolitan market. We have found Peter and his organisation to be very skilled in their profession, good communicators and reliable. They achieve consistent results and deliver all expectations.
We appointed Lachlan Yeates of Upstate to market and pre-sell our first project at North Narrabeen. The results speak for themselves, with all villas sold prior to building commencement, at a price above our valuations. Moving on we keep up the relationship with Lachlan, with his team selling all 9 off-the-plan townhouses in our Cromer project in under a month. The professionalism and dedication to the client has made Lachlan and the Upstate team irreplaceable partners for us. We look forward to many more dealings with them.
In 2018 Vincent West was engaged by our property group to market and lease our mixed commercial suites in Manly. During the campaign we found Vincent to be diligent and responsive which resulted in Vincent leasing the primary space in our premium office tenancies to Naked Wines who are an International Digital Operator who were previously located out of the area. Vincent is always professional, courteous and genuine in his approach and would have no hesitation in recommending Vincent for his real estate skills and services.
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the most favourable sale price (we also know the best local surf breaks, if you’re interested).