Our next project is your project.
We’re your perfect partners.

In this highly-specialised area of sales, we have experts who can take your project from planning, to development, to sold.
We continually think forward, anticipate trends and adapt to help you achieve your business’ goals.

Key stats

$2 Billion

worth of project property sold


properties sold off the plan


projects we have been involved with


years of marketing experience

At Upstate, we manage the sale and marketing of an extensive portfolio of projects, from house-and-land packages to premium off-the-plan projects.
We cross sell between our existing residential and project stock, and our new stock, guiding the right buyer to your development. We are the only external estate agency in the area appointed to lease Meriton’s upcoming Dee Why city centre construction.
This is just one of many, and demonstrates that we have the expertise to market and sell your project, as well as advise on how to maximise the return per square metre.
How we do what we do

How we do what we do

Our goal is to see you get your project off the ground successfully. We offer a comprehensive service from start to finish, meaning that even during the design phase, we work with you to develop the best product mix and ideal sizes, target the perfect demographics and align your plans to maximise their appeal so they sell quickly and optimise your return.

Mastering your marketing

Mastering your marketing

Excellent marketing is essential - and we can manage the entire campaign from branding conception and creative direction, to the sales suite, digital content, social media and marketing collateral. We handle it all in-house with our team of qualified professionals, saving you time and money, and can recommend the best creative suppliers for your more unique requirements such as CGI, Virtual Reality and more.

Sharpening your sales strategy

Sharpening your sales strategy

Sales are our forte, and we’re right by your side. From registration of interest, to the launch, all the way to celebrating the final sale, we know how to sell your development project using the most effective strategy in any market to improve your cash flow, financing and overall success.

Keeping your finger on the project pulse

Keeping your finger on the project pulse

As your project partner, we will continually meet with you and report all progress with complete transparency so that all of your stakeholders, trusts, clients, investors or companies are kept up to date the entire time.

Let’s get your project sold

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Insights & knowledge

Understanding the Northern Beaches like the back of our hands allows us to offer impeccable levels of service and elicit
the most favourable sale price (we also know the best local surf breaks, if you’re interested).

The Northern Beaches Rental Market Is Making A BIG Splash

17 November 2020

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Why Is Now A Great Time To Sell Before 2020 Ends?

6 November 2020

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Upstate’s Rapid Growth Across The Northern Beaches Real Estate Market

22 October 2020

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Selling Property: Mortgage Holidays Are Coming To An End

7 October 2020

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